When people think of Zippo, the first thing that comes to mind is the most famous lighter ever. Everybody knows it, its shape, its legendary performance and even its sound. But there’s something people don’t know that well, and that is the fact that Zippo also offers a wide variety of quality products. So the client approached us requesting a radio campaign to communicate that at Zippo.com people can get more than lighters.

SFX: LIGHTER OPENING & CLOSING [REPEATED]

ANNCR: More than lighters, we also do watches. Get one at Zippo.com.