We created Birdhouse alarm. The first birdhouse that detects fire in real time and sends a geographic location signal to fire-fighters so as they can put it out.

Composed by a smoke sensor, an Arduino and a solar battery, each house had the technology to identify the focus of a starting fire.An mobile simple technology would send a signal to the closest fire force department, identifying the exact place of the fire, helping the fire to be Extinguished on time.

We created Birdhouse alarm. The first birdhouse that detects fire in real time and sends a geographic location signal to fire-fighters so as they can put it out on time. Knowing that the biggest reason for the big fires is not arriving on time, that seemed to be a good solution. The houses are composed by a simple technology (smoke sensor, solar batery and arduino plates) and mix with the environment, giving shelter to species but most of all, whatching over for the planet. Hundreds have been installed and as it proves to be a good solution, the project aims to reach the entire country.

Bird house Alarm proved to be an effective way of helping solving the problem, once the first incidents on the are were controlled on time. The activation has been covered by the entire Spanish Media, as an initiative that Brands should have. The new put Generali brand on the center of the conversation, not only increasing our recognition, but also perception. On the social network, the brand has experienced an increase of 150% notoriety over the weeks of the launch, and that seems to be only the beginning.

Bird House Alarm is an idea that intended to reinforce the brand all over Spain. Instead of a typical tv ad, what we did was to hang hundreds of technological birdhouses around north Spain, capable of sending a geolocated signal to the fire department when detecting a fire. This houses, placed on specific locations of north Spain, were visible to only local communities, but although on the top of trees, were capable of getting much closer to any Spanish consumer, no matter where they were.

As the biggest insurance company in Europe, Generali wanted to show their consumers they are more than a big brand, but also a brand that is close and that understand consumers need. In order to do so, we were briefed to find an insight that would make their communication more human. We decided to work with social corporative cause, and not only to communicate, but to do something. In order to do so, we have aimed into one of the biggest problems Spain is facing right now, fires. Knowing that this not only affect peoples homes (that we cover), we saw the opportunity to use the brand to change something, and use the PR to elevate brands recognition.

GENERALI, the top life insurance agency in Europe, wanted us to work on the company's social responsibility image.

In response, we found a serious problem that affects Spain to a large extent: forest fires.

Background:

Every year Spain suffers from around 200 fires. In 2015, almost 40% of the north of the country was burnt. Fire prevention methods haven't changed in 40 years, so when there is a fire it's often impossible to reach it in time to put it out. Measures such as Delimiting borders, Preventative fires and Firebreaks are insufficient, and therefore don't help to solve the problem.