None

For the launch of the New Ecosport, a car that invite people to get out of the city and live the nature, we´ve created ESUS, the first car accessory made not for the car, but for the ones who drive it.

A home device that contains a plant, which is connected to your Ford Ecosport, and identifies whether you are in the city or in the nature, and only when you get out to nature, the plant receives automatically what it needs to stay alive (water, humidity, warm, nutrients) reminding people the importance of keeping the balance in between nature and concrete.

Now nature needs you, just like you need nature was the concept.

Esus is a connected device that you receive when buying your Ecosport. It is linked with the car by wifi and a Sigfox connection, capable of recognizing when the car is out of the city, crossing information with the CORINE network. The car signal is sent through an app to the device, so when the car leaves the city, the plant receive basic nutrients, water, air and warm. Just like a living TAMAGOSH, that reminds people of the importance of a balance with nature.

The device is equiped with a SIPY processor with wifi and bluetooth that controls the water flow, humidity levels, light and batery. Connected with an app, it allows the user to control the device from the distance, and on the other hand, allows the device to understand where the car is at every moment.

Esus was launched as a New Ford Ecosport accessory, available for the first buyers na also on social network, where it has generated a huge social debate about the balance in between mobility and environment, making the brand the center of the conversation and reminding people about the importance of a balanced life. The vídeo had more than 1.5 million views, bringing 15.000 people to the Esus Website.

For the launch of the New Ecosport, a car that invites people to get out of the city and live the nature, we decided not to make a traditional campaign, but to give people a real push into a balanced life, by creating the first accessory not for the car, but for the ones who drive it. ESUS. A different way of putting our product (Ecosport) into the conversation, reminding people the reasons why they look for a car of this nature, and triggering a conversation about a better balanced life.

We live in big cities, surrounded by buildings and environments made of concrete. Forgetting the importance of going out and how good it is for us to be in contact with nature. In order to launch a off-road car, we needed to sell people more than the vehicle features, but a life style that seems to be forgotten by many people swallowed by their daily routines.