Film > TV / Cinema Film
OGILVY MADRID, Madrid / GENERAL TRAFFIC ADMINISTRATION - DGT / 2017
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BriefExplanation
The spot takes simple objects and describe the consequence and the cost behind each distraction caused by these objects, while driving. That course of action makes a simple object becomes the most expensive object in the world.
EntrySummary
DGT is the Spanish government traffic administration, used to get criticism from public actions, but needed a campaign with enough impact to make people understand the work they do.
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