This is not a regular radio advert, but uses the radio as a medium to communicate our product benefit.

Sound of glory is a special mailing with an identical reproduction of the Mustang´s accelerator pedal that can be synchronized via FM dial with any car audio system.

It works with an antenna that finds the strongest radio sign and with a sensor pressure, so every time you step on it, the pedal sends the information to your car’s audio system that automatically reproduces the iconic sound of the new Mustang on your radio.

Intended to reach an exclusive target, this simple mail delivered the adrenaline of accelerating an amazing car like the New Ford Mustang. An idea that uses the radio to sell our strongest benefit:The sound of glory, by Mustang

The Ford Mustang target group is very exclusive and hard to reach. The objective was to catch their attention for the launch of the new Ford Mustang in Spain and to generate product trials. In order to do so, we created The Sound of Glory: an innovative mailing that uses the radio of any car to make people feel what it’s like to drive a car like The New Mustang.

The Sound Of Glory is an identical reproduction of the Mustang´s accelerator pedal that can be synchronized via FM dial with any car audio system. It works with an antenna and a sensor pressure, so every time you step on it, the pedal sends the information to your car’s audio system that automatically reproduces the iconic sound of the new Mustang

1 - Turn on the Pedal.

2 - It will give you a specifc radio dial.

3 - Synchronize the pedal via FM Dial with your car’s audio system.

4 - And attach the Mustang pedal to your car’s accelerato pedal.

5 - The pedal works with a pressure sensor, so every time you step on it...

6 - The speakers of your car will reproduce the sound of a true Ford Mustang.

7 - Hear the Sound of Glory