Heartbeats is an interactive experience that works with your heartbeat in real time. ING DIRECT and UNICEF want to spread a simple message: If you want to put the lives of thousand of young people in motion, put your heart into it and collaborate with.

OBJECTIVE

ING DIRECT wanted to raise funds for UNICEF’s POWER FOR YOUTH project, and reinforce the brand’s digital and innovative identity.

We decided to appeal to the people’s hearts and created HEARTBEATS: an interactive videoclip that moves to the rhythm of your heart. Literally.

To enjoy the experience, all you have to do is place your finger on the camera of your device. Then, all the characters and the music will move to the rate of your heartbeats, in real time.

The message is simple: if you want to put the lives of thousand of young people in motion, put your heart into it and collaborate with.

Heartbeats is a videoclip that Works to the rhythm of your heart. Literally. The characters and the music will move to the rate of your heartbeat.

To connect your heart, all you have to do is go to heartbeats.es/en and place your finger on the camera of your device.

The experience works on a mobile, on a mobile connected to a computer or only on a computer.