In increasingly volatile markets, managing a business grows harder by the day. There’s more complexity and chaos, more regulations and risk. There’s more at stake than ever before.

Ansarada is the antidote – a global SaaS platform bringing order to organisational chaos. The platform simplifies the complex and unites once disparate processes in one place, so business is structured, information centralised and workflows made seamless.

We were asked to design a brand identity to create calm amongst the chaos, one that appealed to an innovative mindset. A new brand for a new economy and a new order of business.

From Chaos to Order

Let’s get things straight.

Ansarada are here to get things organised for organisations.

They’re anti-messy process. Anti ‘where did I put that doc’? Anti antiquated systems.

We arrived at a single strategic narrative to breathe new life into the brand and inspire all stakeholders; customers, employees, investors and partners alike.

We didn’t just define them in a new category of stakeholder capitalism and ESG, the most important corporate behavioural shift in modern business.

We started a movement.

We made a call for Order.

Order brings clarity, certainty and calm to organisations. It leads to better decisions, improved productivity, and wider accountability in organisations. And results in sustainable growth and greater business impact.

When information and processes are structured correctly, organisations gain the insight and confidence required to create order and achieve better outcomes.

Making Ansarada the antidote to chaos.

Bringing order to ultimately increase business value.

The first order of business? A brand system built to order. With visual and verbal working in perfect sync, the Ansarada brand is designed to convey the feeling of everything falling perfectly into place.

There are endless creative ways to depict order. Language that reorganises itself. Superscript symbols – numerical, alphabetical, chronological – showing the hidden order of things. All demonstrated with a sophisticated wit that plays to the intelligence of our audience.

We commissioned a suite of illustrations that turn complicated business concepts into simple visual metaphors. They’re a cognitive shortcut – a clever way to communicate product benefits to an audience looking to drive efficiency. Visually, they’re precise yet playful, clever yet calming. They bring order to chaos in a disarmingly simple way.

From logo to layout, photography to typography, the Ansarada identity heroes the beauty of organisation and brings order to organisational chaos.

Our reimagined brand strategy rolled out across the Ansarada ecosystem, successfully repositioning them as a trusted partner in secure information management for organisations big and small.

COMMERCIAL RESULTS

7% Revenue increase YoY to $51.8m

42% Annual Recurring Revenue increase YOY to $11.4m

116% Net Dollar Retention increase YoY

96% Customer growth increase in FY23

40% Adjusted EBITDA $8.4M YoY; margin 16%

CLIENT FEEDBACK

Precision of Communication

The refreshed brand clearly conveyed our values and resonated with our audience, enhancing brand visibility.

Consistency

Consistent representation across all brand elements and customer touchpoints ensured effective communication of the revamped brand.

Quality

Realising the sophistication of our product in the new brand, reignited brand loyalty and set the bar for continued quality product development.

Customer Feedback

Overwhelmingly positive customer feedback on brand visibility validated our decision.

Competitor Responses

Counter-campaigns or brand adjustments by competitors, shaped our achieved brand recognition.