Social and Influencer > Web Platforms
NORTH KINGDOM, Skelleftea / GOOGLE / 2014
Awards:
Overview
Credits
Execution
Build with Chrome is a browser-based tool and social platform that allows you to build with virtual LEGO bricks anywhere in the world, right in your browser, on your desktop, smartphone and tablet. Anyone with a WebGL enabled smartphone, tablet or desktop has the opportunity to build something awesome in their Chrome browser.
Explore the world map, be inspired by other builds, choose a place and use your imagination to start a build!
The platform has community functionalities through the Google+ integration that allows you to see what your friends are building but also manage your LEGO builds through a categorization system.
Outcome
Build with Chrome has exceeded expectations. Over 500,000 LEGO structures have been built by over 11M visitors viewing over 35M different pages.
Strategy
This project started as a collaboration between Google and the LEGO Group, in Australia in 2012 to celebrate the 50th Anniversary of the LEGO brick. LEGO wanted to engage their fans in a whole new digital experience and showcase the amazing possibilities of the LEGO brick. Google wanted to demonstrate that their Chrome browser and the latest web technologies were able to capture the physical LEGO experience in the world's biggest virtual LEGO set.
More Entries from Web Service/App in Social and Influencer
24 items
More Entries from NORTH KINGDOM
24 items