Social and Influencer > Craft

RECRUITMENT 2009

NORTH KINGDOM, Skelleftea / SWEDISH ARMED FORCES / 2010

Awards:

Silver Cannes Lions
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Translation

What could be the longest continuous take in Swedish advertising history (over 90 meters) served as the foundation for this very dark personality test experience which was shot inside the former super secret military naval base Muskö.The audience is taken inside a mysterious testing facility located deep underground. The atmospheric setting holds a series of personality tests, devised together with military psychologists.Qualities like self-awareness, memory and psychological strength are put to the test. Some tasks are even impossible to solve or have profound moral implications.Afterwards, all visitors are debriefed and guided to the recruitment portal.

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