Social and Influencer > Branded Games

CUBE SLAM

NORTH KINGDOM, Skelleftea / GOOGLE / 2014

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

Execution

Cube Slam is built using WebRTC, an open web technology that lets you video chat with your friends right in the browser, no plug-ins necessary. The getUserMedia API provides access to your webcam and microphone, RTCPeerConnection sends the audio and video to your friends, and RTCDataChannel exchanges all the bits and pieces that keep the game in sync. When there are no firewalls in the way, game data can be sent directly peer-to-peer, greatly reducing server costs.

Outcome

10,000 max concurrent users at once.

2 million unique visitors in the first month.

FWA Site of the Day

Adobe The Cutting Edge Project of the week

Runner up for Cutting Edge Project of the Year

Awwwards Site of the Day

Strategy

Cube Slam is a browser-based game made to showcase the capacity of Google Chrome and WebRTC, an open web technology that lets you video chat right in the browser without installing any plug-ins. In the game you can play face-to-face against your friends with your friends, no matter where they are in the world, just by sharing a link.

More Entries from Web in Social and Influencer

24 items

Grand Prix Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

User Experience

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

(opens in a new tab)

More Entries from NORTH KINGDOM

24 items

Gold Cannes Lions
ROME 3 DREAMS OF BLACK

Animation

ROME 3 DREAMS OF BLACK

GOOGLE, NORTH KINGDOM

(opens in a new tab)