Lenny Kravitz created an original track taking inspiration from the ABSOLUT brand and bottle. The resulting score was then passed on to 10 big-name remix artists from around the world, each of whom created yet another unique piece of music. Essentially, we were creating an online hub that would host all the tracks, music and interview videos for each artist. The challenge was to build a site that could not only cope with large amounts of downloadable and streaming content, but would also offer the audience a unique experience that would encourage them to explore all the artists' material.