For the first time in history every person in Colombian had the chance to:

Go to a liquor store, buy a 6 pack of Beck's beer, and when they checked out, they instantly became the star of a music video with one of the most famous Rock bands in Colombia: Aterciopelados.

All in just a matter of minutes.

We created several videos to invite the Rock fans to be part of this unique experience.

Colombian Rock is powerful, unique, but it is a dying genre.

So Becks beer, the brand that celebrates authenticity and has long been a sponsor of Rock music, decided to do something about it.

Objective: Bring back the power of Colombian Rock through a modern approach.

We pre-shot a 3 min music video that starts in a liquor store.

Then we recreated the exact liquor store in one of the coolest areas in Bogota, Columbia and invited all rock fans.

Inside the store 10 cameras were recording every move of every new customer.

We automatically uploaded the clips to an editing software powered by AI

that inserted each consumer journey inside the video.

And in just a few minutes, boom. they became The new Colombian rockstars

This technology generated personalized videos in a matter of minutes that were uploaded to Youtube automatically.

The experience in the liquor store was open for a month.

Colombian Rock is powerful, unique, but it is a dying genre.

Becks beer, the brand that celebrates authenticity and has long been a sponsor of Rock music, wanted to bring back the power of Colombian Rock through a unique approach: Turning Colombians into Rockstars by make them the stars of a music video with the most famous Rock Band in Colombia: Aterciopelados.

We set up a media plan in music channels, magazines, podcasts, Youtube, and Spotify, inviting every Rock fan to be part of this unique experience.

We pre-shot a 3 min music video that starts in a liquor store.

Then we recreated the exact liquor store in one of the coolest areas in Bogota.

Inside the store 10 cameras were recording every move of every new customer.

We automatically uploaded the clips to an editing software powered by AI

that inserted each consumer journey inside the video.

And in just a few minutes, boom. they became The new Colombian rockstars

This technology generated personalized videos in a matter of minutes that were uploaded to Youtube automatically.

The experience in the liquor store was open for a month.

+5000 participants

50 million organic impressions most shared video in Colombia,

+30% Brand power.

Usd 2.000.000 in earned media.

Rock music became #1 Trending topic in Colombia.