The story peeks into a private conversation between a lesbian couple as they drive down a long, dark road. When one woman asks her partner how much she loves her, she initially responds with an overly romantic declaration that we’ve come to witness in entertainment: "Ill bring down the moon and the stars for you"

Then, the conversation takes a much more grounded turn as the passenger digs into what true love looks like for them—like kissing in front of a judgmental crowd, introducing her girlfriend to disapproving family members or being open about their relationship at work and risking not only her employment, but also losing friends and family.

Mexico is a very conservative country in which at least 50% of the LGBTQ+ community has faced discrimination. And talking about inclusiveness is a challenging task. But Doritos is all about being BOLD. So through its product Rainbow, the brand began a movement of diversity, inclusion, love, and respect in 2016. Portraying itself as a brand with a clear purpose and role: becoming an agent of connectivity between the LGBTQ+ community and those who still do not understand or accept it. A bridge of tolerance towards everything that is presented as dissident in the hegemonic society.

In a country as conservative as Mexico, we wanted to show, in a very touching way, how hard love can be for some. What may be an everyday action like introducing your couple to your coworkers or holding hands in public for the LGBTQ+ community represents a risk of discrimination.

Despite all the progress the LGBTQ+ community has made regarding laws and regulations, Mexican society still has a long way to go. According to the last national survey, people from the LGBTQ+ community still suffer from discrimination in their day-to-day lives.

33% of the LGBTQ+ community has suffered from discrimination at their workplace.

3 in 10 LGBTQ+ people have been thrown out of their homes.

76% of LGBTQ+ people avoid showing their love in public.

There are still some judges in Mexico who refuse to celebrate same-sex marriages.