This is the story of a family celebrating "dia de muertos" in Mexico. This is a tradition in which a family visits their dead relatives and brings them some food or objects to their graves.

In this animated story the family is visiting "Tío Alberto", who pops up from his grave emotionally touched by the visit of his loved ones.

But suddenly we see another man, about the same age, appearing from the same grave.

Alberto introduces him as his partner.

The family is in shock, they didn't know Alberto was gay.

But suddenly the granny, Alberto's sister, starts to aplaude and says: This is great, I thought he'd be alone forever.

The final message says: It's never too late to be yourself.

Mexico is a very traditional country, and talking about inclusiveness is a very difficult topic.

Under the platform PRIDE ALL YEAR, Doritos is giving visibility to these matters during 365 days, not only in June during the Pride Day.

Talking about PRIDE in Día de Muertos is definitively something only a bold brand could do.