Beck's created an interaction between the real world and the online world. Creating the first music video that you anyone could be part of simply y going to a Liquor store and buy a 6-pack of Beck's.

For the first time a music video turned into 5000 unique versions, having different people as protagonists.

Colombian Rock is powerful, unique, but it is a dying genre.

So Becks beer, the brand that celebrates authenticity and has long been a sponsor of Rock music, decided to do something about it.

Objective: Bring back the power of Colombian Rock through a modern approach.

We pre-shot a 3 min music video that starts in a liquor store.

Then we recreated the exact liquor store in one of the coolest areas in Bogota, Columbia and invited all rock fans.

Inside the store 10 cameras were recording every move of every new customer.

We automatically uploaded the clips to an editing software powered by AI

that inserted each consumer journey inside the video.

And in just a few minutes, boom. they became The new Colombian rockstars

This technology generated personalized videos in a matter of minutes that were uploaded to Youtube automatically.

The experience in the liquor store was open for a month.

Colombian Rock is powerful, unique, but it is a dying genre.

Becks beer, the brand that celebrates authenticity and has long been a sponsor of Rock music, wanted to bring back the power of Colombian Rock through a unique approach: Turning Colombians into Rockstars by make them the stars of a music video with the most famous Rock Band in Colombia: Aterciopelados.

We pre-shot a 3 min music video that starts in a liquor store.

Then we recreated the exact liquor store in one of the coolest areas in Bogota.

Inside the store 10 cameras were recording every move of every new customer.

We automatically uploaded the clips to an editing software powered by AI

that inserted each consumer journey inside the video.

And in just a few minutes, boom. they became The new Colombian rockstars

This technology generated personalized videos in a matter of minutes that were uploaded to Youtube automatically.

The experience in the liquor store was open for a month.

+5000 participants

50 million organic impressions most shared video in Colombia,

+30% Brand power.

Usd 2.000.000 in earned media.

The Rock music became #1 Trending topic in Colombia.