TrueCar makes car buying so much easier that customers may think it is actually easy. As a brand committed to transparency, TrueCar feels the need to clarify that it makes car buying easier, not easy, yet. Each radio execution begins with a customer remarking on the “ease” of car buying by using an idiom; easy as pie, stealing candy from a baby or a walk in the park. TrueCar’s legal counsel, Chris Adams, follows to immediately clarify the term “easy as pie”, there by revealing the complexity of pies in themselves. Chris clarifies that buying a car with TrueCar is probably as easy as making a pie but not as easy as eating a pie. TrueCar. Quite possibly the easiest way to buy a car.

As the adage goes “if it’s too good to be true, it probably is”. Life teaches us that over and over again. Sub-prime loans. Fat-free cookies. Age-defying, pretty much anything. The internet, which promised to democratize all information for all humans, comes with pages and pages of “Terms and Conditions” that we all have to “Agree” with. As an internet based company whose mission is “transparency,” we wanted to take this to heart in our rebranding campaign. The truth is, car buying is not easy. And it probably won’t be for a while. But everything we do at TrueCar is helping to make it easier. Is it as “Easy as Pie?” Well, that depends. Do you mean eating pie? Or making it? Because it’s definitely as easy as making it. Easier, even. But no one can compete with eating pie. Let’s be honest.

Wow, buying a car with TrueCar was easy as a walk in the park.

Hello, it’s me, Chris Adams, attorney for TrueCar.

In today’s litigious society, it’s prudent to clarify that ‘easy as a walk in the park’ is merely a turn of phrase. Obviously, walks in parks vary in difficulty and we cannot say with 100% certainty that buying a car with TrueCar is as easy as any possible walk in the park.

There are many types of parks. There’s your classic city park, intentionally constructed for easy walking. And then there are theme parks, which, depending on your appetite for large crowds, can be quite stress inducing. Water parks are by their very nature wet and slippery. And of course there are safari parks, where lions, hyena, and other apex predators run amok.

But for the purposes of this disclaimer, let’s stay focused on a walk in your average park in late spring. Nothing can compete with that on the easiness scale, not even TrueCar. But hey, at least we’re trying.

TrueCar. Quite possibly the easiest way to a buy a car.