As the adage goes “if it’s too good to be true, it probably is”. Life teaches us that over and over again. Sub-prime loans. Fat-free cookies. Age-defying, pretty much anything. The internet, which promised to democratize all information for all humans, comes with pages and pages of “Terms and Conditions” that we all have to “Agree” with. As an internet based company whose mission is “transparency,” we wanted to take this to heart in our rebranding campaign. The truth is, car buying is not easy. And it probably won’t be for a while. But everything we do at TrueCar is helping to make it easier. Is it as “Easy as Pie?” Well, that depends. Do you mean eating pie? Or making it? Because it’s definitely as easy as making it. Easier, even. But no one can compete with eating pie. Let’s be honest.