TrueCar makes car buying so much easier that customers may think it is actually easy. As a brand committed to transparency, TrueCar feels the need to clarify that it makes car buying easier, not easy, yet. Each radio execution begins with a customer remarking on the “ease” of car buying by using an idiom; easy as pie, stealing candy from a baby or a walk in the park. TrueCar’s legal counsel, Chris Adams, follows to immediately clarify the term “easy as pie”, there by revealing the complexity of pies in themselves. Chris clarifies that buying a car with TrueCar is probably as easy as making a pie but not as easy as eating a pie. TrueCar. Quite possibly the easiest way to buy a car.

As the adage goes “if it’s too good to be true, it probably is”. Life teaches us that over and over again. Sub-prime loans. Fat-free cookies. Age-defying, pretty much anything. The internet, which promised to democratize all information for all humans, comes with pages and pages of “Terms and Conditions” that we all have to “Agree” with. As an internet based company whose mission is “transparency,” we wanted to take this to heart in our rebranding campaign. The truth is, car buying is not easy. And it probably won’t be for a while. But everything we do at TrueCar is helping to make it easier. Is it as “Easy as Pie?” Well, that depends. Do you mean eating pie? Or making it? Because it’s definitely as easy as making it. Easier, even. But no one can compete with eating pie. Let’s be honest.

Huh? Buying a car with TrueCar was as easy as stealing candy from a baby.

Hi, I’m Chris Adams, legal counsel for TrueCar. I’m here to tell you that while buying a car with TrueCar is definitely easy, it’s not necessarily as easy as stealing candy from a baby. Babies lack any real defense mechanisms or motor skills, ergo stealing anything from them requires minimal effort. What's more, the phrase 'stealing candy from a baby' is only an idiom and is not meant to be taken literally. Stealing, from a baby or anyone else, is most definitely against the law. Although when you think about it, babies probably shouldn't be eating candy in the first place. It's bad for their teeth, and it's a choking hazard. In that sense, stealing candy from a baby could be considered morally right, even if it is undeniably illegal. Buying a car with TrueCar, on the other hand, is both moral and legal. A win-win, if you will.

TrueCar. Quite possibly the easiest way to a buy a car.