The words “hero” and “athlete” have always been used to describe men. Combine that with the fact that 95% of sports media coverage is focused on men’s sports, and we are teaching another generation to idolize male athletes. adidas has committed to doing their part to close the gender gap. We were tasked creating a campaign for Rookie of the Year, Trinity Rodman, the 19-year-old soccer phenom.

According to YPulse, Gen Z’s favorite 15 athletes had 13 men and two women.

Few had heard of Trinity, fewer had seen her play. So, instead of creating a traditional campaign, we made a children’s book that told Trinity’s story as inspiration for other young athletes. 10,000 books were delivered to libraries and schools across the country.

It may be impossible to find Trinity’s games on TV right now, but it’s possible for children to see her as a hero and athlete.