Film > TV / Cinema Film: Sectors
ANONYMOUS CONTENT, Culver City / NIKE / 2018
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BriefExplanation
Nike’s film “Choose Go” contemplates an age-old question: What would happen if the world stopped spinning? Sports legends and celebrities, including Kobe Bryant, Kevin Hart, Odell Beckham Jr., Bill Nye, sprinter Ge Manqi, gymnast Simone Bile and many more team up with everyday athletes to run the world and get it spinning again.
EntrySummary
The combination of elite athletes, actors and hundreds of extras made for an often-chaotic film schedule. Nye, for example, delayed filming more than once to double-check calculations regarding the momentum the average person would need to contribute to actually get the earth moving. Meanwhile, Manqi proved to be anything but average — outrunning the drone tasked with filming her, necessitating multiple takes to capture the requisite footage.
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