Film > TV / Cinema Film

COME OUT OF NOWHERE

ANONYMOUS CONTENT, Culver City / NIKE / 2017

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

These are the aspiring stars whose escape from their neighborhoods to beat the odds is unexpected. The film depicts the drive to keep trying to overcome all odds, despite the naysayers we confront in everyday life. This film is a powerful, gritty black and white montage showing kids in scenarios that feel real and authentic. The performances have a determined energy and attitude. The voiceover is at first confrontational, making you question whether or not the narrator is chastising the kids, telling them them they’re not supposed to be here. With the last line, we realize that he’s actually celebrating that they’ve arrived. In the film, we follow people overcoming

situations where others might count them out. The film leaves you with the message that despite what people may expect of you, hard work and perseverance can defy those expectations.

EntrySummary

This film celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them come from behind to win the 2016 championship. As an

athlete who has overcome immense odds at home and on the court, James has inspired many to strive for greatness despite their circumstances.While James is a household name, his narration celebrates other, lesser-known players who followed the same unlikely path.

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