Back in the middle of 2020, mainly due to the COVID-19 pandemic, everyone on the internet was quite impatient for the year to end.

So, Burger King felt like it should do something about these bad feelings about 2020, at least try to turn them into some optimistic fun and, of course, some PR.

In an attempt to wrap up 2020, Burger King decided to celebrate Christmas earlier in its stores.

The fast food chain fully decorated its stores as if it was the Most Wonderful Time of the Year, transforming a brand-owned outdoor touchpoint into a physical statement against the unwished year.

Many BK stores from different cities around the world joined the cause and set up their Christmas decoration too, like in São Paulo, Mexico City, Beijing and Bangkok.

Surprisingly, the City Council in Miami asked Burger King to keep the decoration for the whole year, and of course BK listened to the call.