Film > Culture & Context

LATE NIGHT STORES

DAVID , Sao Paulo / BURGER KING / 2021

Awards:

Bronze Cannes Lions
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Supporting Content
Case Film
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Overview

Credits

Overview

Write a short summary of what happens in the film

"Late Night Stores" is a commercial from Burger King Brazil created to promote a new BK's service: the Late Night Delivery. The piece is made of real videos that shows bizarre, awkward and awful things happening at BK's stores during the night. A funny way to invite people to order a Whopper from home and avoid that kind of scenes. After all, Late Night Delivery is "the best of BK without the worst of BK".

Please tell us about the social behaviour that inspired the work

At night, fast food restaurants like Burger King become a place where bizarre things happens. It's something notorious. Because this places are always a classic destination for drunk people after parties. There's a lot of videos on internet showing the best part and the worst part of this strange behavior.

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