The dareIntroduce Dodge and 3 new models to the Belgian market.

The ideaA road show toured 10 Belgian cities with a 50-meter Dodge Viper Bungee. An onboard camera filmed the reactions. These movies were posted on the campaign site, and could be sent to friends. Banners guided people to the website. A contest worked as extra bait.The results- Attendance: 10.000 - 500 took the bungee drop- 500 viral movies generated over 50.000 views - 35.000 unique visitors for the site- Free publicity in newspapers, on car sites and blogs