Innovation > Innovation
DIGI TELECOMMUNICATIONS SDN BHD, Subang Jaya / DIGI TELECOMMUNICATIONS / 2020
Overview
Credits
Why is this work relevant for Innovation?
An estimated 500,000 Malaysians are visually impaired. But that hasn’t stopped them from pursuing the things they love. Like football. It is Digi’s motto to connect people to what matters most, so we used technology to help our visually impaired football fans “watch” Malaysia’s iconic match for the first time.
Background
Create a National Day campaign that demonstrates how technology connects everyone to what matters most.
Describe the idea
Use technological innovation and the power of the internet to allow an underserved segment of society to experience something that has always been impossible for them.
What were the key dates in the development process?
25 June 2019 - Feasibilitiy and counter proposal from tech partners.
22 July 2019 - First mechanical prototype test and design presentation at
tech partner facility.
24 July 2019 - Second design presentation and maiden test with visually-impaired footballers.
13 August 2019 - Filming at Shah Alam stadium (final design).
Describe the innovation / technology
We invented a custom software inspired by the Braille board to help visually impaired football fans “see” the game through 3D touch.
First, we recreated a historic match through our system which precisely tracks the ball’s movement and trajectory. Through the network, the data input is synced with a mechanical ball inside the Footbraille device, allowing the visually impaired to follow the game through their fingers.
Describe the expectations / outcome
Through the Footbraille, visually impaired football fans were able to “watch” their favourite game for the first time, which was captured on film. The project earned PR coverage that helped reinforce our network strength while staying true to our brand belief of connecting people to what matters most. To date, a football club in Europe and a Malaysian state team has reached out to discuss the potential of applying the system in their home stadiums.
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