Innovation > Innovation

HYUNDAI MEDICAL EXOSKELETON CAMPAIGN

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2020

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Case Film
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Overview

Credits

Overview

Why is this work relevant for Innovation?

Targeting those who have developed a physical disability due to a car accident, this automobile brand has created an innovative mobility solution that is changing the medical field.

Background

Amidst numerous automobile companies competing to lead future mobility technology, this brand has created an innovated product for people who have the most trouble attaining freedom of mobility.

Describe the idea

People who acquired a disability later in life may often think back on their first steps with some amount of grief and longing.

This product is a medical wearable mobility device that allows those people to take their 2nd First Steps.

What were the key dates in the development process?

The first test version of MEX was developed in 2015, and development is still underway.

The model used in the advertisement was MEX Version 2, a test product that was debuted at CES 2017.

Describe the innovation / technology

This is a wearable robot that operates motors located at the knees, hip, and pelvis to help users paralyzed from the waist down to walk again. When wearing the device, the user operates a wireless controller on the crutches, which operates motors for each joint. Together, these motors and joints mimic human movements, allowing the user to walk. The device consists of six motors, a motor driver, an embedded controller, and a battery. User control is the most important function of this device and must be optimized so that the person wearing it can walk comfortably.

Describe the expectations / outcome

The final goal is to allow patients paralyzed from the waist down to use MEX to engage in daily life activities anywhere from their hospitals to their homes. Clinical testing for MEX was conducted in 2019 for a total of eight months and was successfully completed. The results and feedback of these tests are being used to develop future versions of MEX.

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