Although human happiness is the ultimate value that every company, business, and service should aim for, it has until now been difficult to manage due to its inherently personal nature. Armed with a cache of over 10 years of big data on human body movement as well as research and technological development related to happiness, we succeeded, for the first time ever, in quantifying the amount of happiness a person creates. By defining this happiness with the symbol °H, which represents the Social Happiness Index, we may kick-start innovation that shifts our paradigm from capitalism, which measures things in terms

The digitization of society has radically changed the way people work and live. In the past, work styles have focused on carrying out predetermined actions based on the instructions and rules established by the organization, but going forward, we will need to shift to management style that takes human happiness as a starting point for raising organizational productivity. But until now, the lack of a way to measure personal happiness was a major challenge. Would it be possible to create a common measure of "happiness," which varies greatly from person to person, and realize a healthy and sustainable way of working that balances both personal fulfillment and organizational productivity?

Then, as the limits of capitalism become clear, the question then becomes what we should do to initiate a shift so that we measure things by the amount of happiness individuals create.

Though everyone defines happiness differently, when human beings experience happiness, we experience the same physiological reactions. Using acceleration sensors, we measured users’ tiny involuntary movements for over 10 years and discovered a correlation between those movements and the amount of happiness that person was creating around him. We defined that amount as a unit we named “°H=Social Happiness Index” and developed a unique algorithm that calculates personal happiness based on acceleration data that can be obtained from a smartphone. We succeeded in quantifying personal happiness, something that until now had been impossible to visualize, a world first. By adding a function that gives people hints on how to make those around them happy to the measurement function, we offered a service that enables people to raise productivity by managing happiness.

2006: Began collecting acceleration data on individuals' body movements.

2014: Identified correlation between patterns of subconscious body movements and happiness created by individuals. Quantified this correlation as the Social Happiness Index.

Aug 2014: Patent approved for computation of happiness index based on acceleration data.

Jun 2017: Hitachi Group trial with 600 salespeople increased happiness while boosting successful project bids by 27%.

2019: Began providing Happiness Planet as a service in the form of a smartphone app. With 83 major Japanese companies that hire employees who lead traditional work styles using the app, we implemented the project to reform work styles in a way that increases productivity through happiness management. Over 4,000 people have participated in the project, resulting in higher happiness equivalent to a 10% gain in operating income (converted according to the Luthans formula).

2020: Development of smartphone and Apple Watch apps. Beginning of full-scale service provision.

We have used wearable technology to collect data on human behavior for over 10 million man days covering a period of more than 14 years. Sensors are attached to cards one on the chest, or through various devices such as iPhones, Android devices, and Apple Watches. The sensors record precise body movements and orientation in three dimensions 50 times a second. With acceleration data on human body movements, we discovered distinctive patterns of body movements that correlate strongly with happiness. To be more specific, we categories body movements into static and non-static. When we create a frequency distribution by counting sustained periods of non-static movement, we see a defined pattern among groups with high happiness levels which is called the "1/T fluctuation law," while among groups with low happiness levels there was a large deviation from the 1/T law.

Based on the theory, we have developed the iOS, Android apps that quantifies how much happiness a user is creating among the rest of the group simply as derived from acceleration data.

In the developmental stage, we have begun to fully provide the service to users last year, and then we plan to grow the user base encouraging HR Div.

With 83 major traditional Japanese companies adopting the Social Happiness Index, we have implemented projects to reform those work styles in a way that increases productivity through happiness management. Additionally, we have utilized AI to offer advice on how to help raise happiness, with suggestions such as that meeting the boss in the afternoon is better than in the morning. Over 4,000 people have participated in the project, resulting in higher happiness equivalent to a 10% gain in operating income. In addition, in sales team, employee happiness rose by 54%, the rate of successful project increased by 27%, and productivity went up.

Many media outlets covered the results of these projects. With a single unit of measurement, we have encouraged a social transformation that will focus on human well-being and where the starting point of corporate management the world over will shift from the organization to individual happiness.