Running AdWear combines the geographic information with big data, we master the TA structure, and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery.

As the result, that create new mobile aboard and advertisements can approach the crowd actively instead of passively waiting. It will change the future advertising investment model.

In Taiwan, From 2015 to 2019, the advertising volume of traditional media has decreased more than billions(NTD).

The media has entered fragmentation era: marketing resources are divided; the cost of transmitting and receiving messages is increasing; the advertising volume of traditional media has decreased.

In 2019, the average media exposure became 8 hours/person. Consumers receive massive information every day, and how to use scene-based marketing to provide consumers required consumption information immediately.

Ads are getting harder to connect TA... Can we have a new way to improve? Running Adwear is your answer.

The use of cloud data in Taiwan is quite mature, and it can instantly provide environmental information, such as location, area, weather and population structure. When runners turn on the Bluetooth, they can get push messages. It makes advertisements more distinctive and more instant. We use this condition to create the first advertising internet which mainly focuses on runners.

Combine the geographic information with big data, we master the TA structure, and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery.

There are currently 5 million runners in Taiwan, where is the country with the highest density of runners. We have observed that street running has become a trend in Taiwan, and most runners will pass through crowded areas, and their range of movement is controllable. If these runners have advertisements on them, it will be the best mobile media aboard to achieve the goal of approaching consumers actively. We want to let 5 million runners become new digital media and let advertisements actively approach TA!

Adwear has LED ads space on both sides of the sleeves, on the back and on the chest. To connects to GPS through a mobile APP via BlueTooth. It automatically detects the location, area and weather with the cloud database. It then accurately places the advertisement according to the data, and changes in the right time and place, in real-time, to ensure that data support every step, every runner can become a new mobile digital media.

The runner becomes an ads platform. According to its running period, wearers could share the benefit with advertisers. Runner connect big data, they become Ads platform. The longer you run, the more you earn.

Using the cloud database, precision advertising for specific regions. Wherever customers are, the ads will be there.

Then Running Adwear bring advertiser to join in this project, easily make profits without extra business operations, advertisers can open up new sources of business, and marketers can solve the problem of communication costs.

Even Running Adwer is in early-stage technology, but this product has great development potential, to show The Big Data Age Is Coming!

1. When Running Adwear first exposed online (website, FaceBook and YouTube channel). This draws 6 media Agencies' attention immediately and actively asks for contact.

2. They all have willing to invest, to create a new way for digital, outdoor advertisement.

3. Response rate is six of ten media and Advertising agencies.

4. Runners show their interest in this product, successfully achieving a win-win situation for all parties in sharing economy.

5. The effectiveness of communication is as high as 89% satisfaction.