McDonald's is the world's most famous fastfood chain. Everybody know the

Big Mac, the Cheeseburger and many other menu items. We were tasked

with coming up with an ad to whet people's appetite for their wide range of

tasty products.

After a long exhausting day or after a long exhausting night almost nothing

feels as liberating and satisfying as a visit at McDonald's. There are days and

nights after which you deserve their favourite treat from McDonald's. And we

show exactly these hours. In the form of digital calendar entries that look

just like McDonald's products, which you earned during that time.

While the ads ran as usual roughly 2,5 million people visited one of the more

than 1400 McDonald's in Germany per day. We didn't ask all of them, but

some may have done so also because of our ads.