IKEA offers many versatile home decoration ideas. But there is a silent hero among them: FRAKTA, the durable blue bag. No other product is as versatile as FRAKTA. We wanted to celebrate this. And created adverts where we replaced the normal product description with something for which FRAKTA is also used. These, for example: Picnic blanket, Bathtub, Gym bag, Drip protection, Towline, Swing, Hammock, Beach bag, Raincape, Backpack, Shopping basket, Parashute, Cap, Kiddie pool, Hideout, Fish tank, Potato sack, Candy cone, Laundry basket, Saucepan, Carneval costume, Dog bowl, Shoe rack, Hot-air balloon, Sun protection, Flag, Baby carrier, Umbrella, Garden pond, Diaper, Satchel, Sail, Tent, School bread bag, Airbag, Waterbucket, Tarpaulin, Wingsuit. And what do you use FRAKTA for?