To push the sales of Right Guard’s new deodorant: “Xtreme”. A deodorant uniquely formulated to keep you extremely dry even in the most stressful situations.

Semitransparent stickers for the side mirrors of vehicles, which are parked in front of retailers where Right Guard ‘Xtreme’ is sold.

The stickers were designed so that the view into the side-mirror set the driver in an extreme stress situation, as he sees himself followed by a UFO, a tornado or falling meteorite. On second viewing he discovers the question "Prepared for the Xtreme?" And the answer in form of a Right Guard ‘Xtreme’ packshot.(For safety: Upon leaving the car park the Right Guard promotion team reminded the drivers to take off the stickers.)

40,000 stickers were distributed in the busiest car parks of several urban chain stores over 4 consecutive Saturdays. The campaign caused a furore and within a fortnight Right Guard Xtreme outsold its nearest competitor. What's more, customers requested their own stickers and suggested furthur "Xtreme" motives.

The promotion took place in front of shops where “Right Guard Xtreme” deodorants were being sold. The stickers where designed in such a way that the view into the side-mirror sets the driver into an extreme stress situation, as he sees himself followed by a UFO, a tornado or falling meteorite.

Which would make everybody break out into a sweat, and Right Guard the perfect solution, when things get extreme.