Create an eye-catching and relevant design for the side-panel of a truck to impress the jury of the Rhino-Award in Germany. The Rhino-Award is an award-show especially designed for "RollAds" – advertising on trucks.

Have a break – have a Kit Kat. In this case the fictitious truck driver left his truck-cab and takes a break - of course enjoying a Kit Kat bar.

Winning the first prize and a gold medal at the Rhino award. The reward was implementing the idea on 50 trucks which drove across Germany for four weeks.

“Have a break.” Which message could be more relevant on the road?