Media > Use of Media

ONE SECOND

DDB GERMANY DÜSSELDORF, Dusseldorf / HENKEL / 2009

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Presentation Image

Overview

Credits

Overview

Effectiveness

A radio commercial, that didn't need much time.

Execution

We gave our radio commercial exactly the same amount of time Pattex needs to glue: one second.

Strategy

Promote the superglue of Pattex that needs only one second to glue.

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24 items

Grand Prix Cannes Lions
KIT KAT MAIL 2009

Fast Moving Consumer Goods

KIT KAT MAIL 2009

NESTLE, JWT JAPAN

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Gold Cannes Lions
DYNAMIC OVERLAYS

Best Use of Television

DYNAMIC OVERLAYS

LA SIRENA, PAGÉS BBDO

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Gold Cannes Lions
CEILING CINEMA

Best Use of Cinema

CEILING CINEMA

NISSAN, TBWA\GERMANY GROUP

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Gold Cannes Lions
REINVENTING THE MAGAZINE

Best Use of Magazines

REINVENTING THE MAGAZINE

LEXUS, TEAM ONE

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Gold Cannes Lions
BE THE NEWS

Best Use of Newspapers

BE THE NEWS

NISSAN, LEW'LARA\TBWA

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Gold Cannes Lions
THE WORLD IS NOISY ENOUGH

Best Use of Outdoor

THE WORLD IS NOISY ENOUGH

AEG, ZENITHOPTIMEDIA UK

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Gold Cannes Lions
CHECK THEM

Best Use of Ambient Media: Small Scale

CHECK THEM

VERITAS SPIRITI, McCANN ERICKSON SKOPJE

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Gold Cannes Lions
REVERSE GRAFFITI PROJECT

Best Use of Ambient Media: Large Scale

REVERSE GRAFFITI PROJECT

CLOROX, DDB SAN FRANCISCO

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Gold Cannes Lions
THE MISSING 'H'

Best Use of Special Events and Stunt/Live Advertising

THE MISSING 'H'

FOOTBALL FEDERATION, LOWE SYDNEY

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Gold Cannes Lions
WHOPPER SACRIFICE

Best Use of Internet

WHOPPER SACRIFICE

BURGER KING, CP+B

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Gold Cannes Lions
BANNER CONCERTS

Best Use of Internet

BANNER CONCERTS

AXION, BOONDOGGLE

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Gold Cannes Lions
WISH I COULD BE TRUE TO MYSELF

Best Use of Other Digital Media including mobile devices

WISH I COULD BE TRUE TO MYSELF

SONY, DENTSU

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Gold Cannes Lions
STRAUCHANIE SPONSORSHIP

Best Use of Sponsorship

STRAUCHANIE SPONSORSHIP

MARS, STARCOM MELBOURNE

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Gold Cannes Lions
TRILLION DOLLAR CAMPAIGN

Use of Mixed Media

TRILLION DOLLAR CAMPAIGN

THE ZIMBABWEAN, TBWA\HUNT\LASCARIS JOHANNESBURG

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Gold Cannes Lions
AYGO CAR DANCE PARTY

Use of Mixed Media

AYGO CAR DANCE PARTY

TOYOTA, HAPPINESS BRUSSELS

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Gold Cannes Lions
TO SHAVE OR NOT

Use of Mixed Media

TO SHAVE OR NOT

GILLETTE, MEDIACOM COMMUNICATIONS INDIA

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Gold Cannes Lions
FROM GIOVANNI TO DONGIOVANNI

Use of Mixed Media

FROM GIOVANNI TO DONGIOVANNI

NESTLE, ARMANDO TESTA

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Gold Cannes Lions
AYGO CAR DANCE PARTY

Cars & Automotive Services

AYGO CAR DANCE PARTY

TOYOTA, HAPPINESS BRUSSELS

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Gold Cannes Lions
THE BEST JOB IN THE WORLD

Travel, Entertainment & Leisure

THE BEST JOB IN THE WORLD

TOURISM QUEENSLAND, SAPIENTNITRO

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Gold Cannes Lions
SUSTAINABILITY

Retail And E-Commerce, including Restaurants

SUSTAINABILITY

WALMART, MEDIAVEST USA

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Gold Cannes Lions
TRILLION DOLLAR CAMPAIGN

Publications & Media

TRILLION DOLLAR CAMPAIGN

THE ZIMBABWEAN, TBWA\HUNT\LASCARIS JOHANNESBURG

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Silver Cannes Lions
CHANGED OPENING CREDITS & EPISODES

Best Use of Television

CHANGED OPENING CREDITS & EPISODES

STUDIO BRUSSELS, MORTIERBRIGADE

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Silver Cannes Lions
12 CHIMES OF THE BELL

Best Use of Television

12 CHIMES OF THE BELL

MASTERCARD, UM

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Silver Cannes Lions
THE FIRST IKEA-CINEMA-CATALOGUE

Best Use of Cinema

THE FIRST IKEA-CINEMA-CATALOGUE

IKEA, DDB TRIBAL

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More Entries from DDB GERMANY DÜSSELDORF

24 items

Gold Cannes Lions
BOOKBEAST

Home Appliances, Furnishings, Electronics & Audio-Visual

BOOKBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Gold Cannes Lions
CLOTHESBEAST

Home Appliances, Furnishings, Electronics & Audio-Visual

CLOTHESBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Gold Cannes Lions
TOYBEAST

Home Appliances, Furnishings, Electronics & Audio-Visual

TOYBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Gold Cannes Lions
MOOSE

Cars

MOOSE

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Gold Cannes Lions
TREE

Cars

TREE

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Gold Cannes Lions
ROCK

Cars

ROCK

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Silver Cannes Lions
BOOKBEAST

Home Appliances & Furnishings

BOOKBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Silver Cannes Lions
CLOTHESBEAST

Home Appliances & Furnishings

CLOTHESBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Silver Cannes Lions
TOYBEAST

Home Appliances & Furnishings

TOYBEAST

IKEA, DDB GERMANY DÜSSELDORF

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Bronze Cannes Lions
ROCK

Consumer Products: Cars & Automotives

ROCK

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Bronze Cannes Lions
TREE

Consumer Products: Cars & Automotives

TREE

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Bronze Cannes Lions
MOOSE

Consumer Products: Cars & Automotives

MOOSE

VOLKSWAGEN, DDB GERMANY DÜSSELDORF

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Shortlisted Cannes Lions
LETTUCE

Home Appliances & Furnishings

LETTUCE

BSH - BOSCH HOME APPLIANCES, DDB GERMANY DÜSSELDORF

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Shortlisted Cannes Lions
PUMPKIN

Home Appliances & Furnishings

PUMPKIN

BSH - BOSCH HOME APPLIANCES, DDB GERMANY DÜSSELDORF

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Shortlisted Cannes Lions
PEPPER

Home Appliances & Furnishings

PEPPER

BSH - BOSCH HOME APPLIANCES, DDB GERMANY DÜSSELDORF

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OPEN YOUR EYES

Best Use of Television

OPEN YOUR EYES

KINDERSCHUTZBUND DUSSELDORF, DDB GERMANY DÜSSELDORF

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BEAUTY AND THE BEAST

Event and Field Marketing

BEAUTY AND THE BEAST

HENKEL, DDB GERMANY DÜSSELDORF

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EXTREME STICKERS

Alternative Media: Small Scale

EXTREME STICKERS

HENKEL, DDB GERMANY DÜSSELDORF

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ONE SECOND

Best Use of Radio

ONE SECOND

HENKEL, DDB GERMANY DÜSSELDORF

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KITKAT TRUCK

Alternative Media: Large Scale

KITKAT TRUCK

NESTLE, DDB GERMANY DÜSSELDORF

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ONE-SECOND ADS

Household

ONE-SECOND ADS

HENKEL, DDB GERMANY DÜSSELDORF

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FLOWERS

Household: Cleaning Products

FLOWERS

PERSIL, DDB GERMANY DÜSSELDORF

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RIVER

Household: Cleaning Products

RIVER

PERSIL, DDB GERMANY DÜSSELDORF

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TREES

Household: Cleaning Products

TREES

PERSIL, DDB GERMANY DÜSSELDORF

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