Create awareness for Pattex Superglue with a point-of-sale promotion.

We took a mismatched couple and had them walk hand-in-hand through a shopping mall. The woman is extremely attractive, the man, the exact opposite. A sign on the man’s back explained the situation: Pattex glues anything.

As a result of this controversial and startling campaign Pattex quickly became the talk-of-the-town in several German cities. And with the help of postcards which were distributed we generated/collected about 5,000 addresses and gave away just as many product samples.

We wanted to shift the people’s perception of the product from a professional tool to a household item. So we decided to promote it in average shopping malls. Also, the whole concept of making a mismatched couple walk hand-in-hand through the mall, demonstrated the product benefit perfectly.