Although results are not yet available in terms of donations and awareness, since the campaign has just started airing, more than 400,000 Euro’s worth of media volume has been donated so far (in terms of media coverage and free airing time. ) An amount that already exceeded our highest expectations and is estimated to still rise whilst the campaign runs.

An integrated campaign getting the viewers out of their comfort zone, prompting them on all channels to open their eyes for child mistreatment and abuse in Germany.

The 30th of April is the No-Hitting-Day. The Kinderschutzbund (Germany’s Child Protection Agency) campaigns for making every day a No-Hitting-Day.

Unfortunately most people are neither aware this day exists, nor know what nonviolent education means. The result: 1.400.000 children have been mistreated in Germany in 2008. Often in front of the closed eyes of family members, neighbours and teachers. That’s why our campaign had three tasks: 1. To create awareness for the problem of child abuse2. To popularize the No-Hitting-Day 3. To generate donations in order to support the Kinderschutzbund’s work.