Radio and Audio > Radio
DDB GERMANY DÜSSELDORF, Dusseldorf / HENKEL / 2009
Overview
Credits
BriefExplanation
To show that Pattex glue really glues fast, we came up with an innovative radio campaign.We placed spots with the exact length of one second in between normal radio spots and that way proved how fast Pattex is at gluing different materials.We gave each part of the radio commercial exactly the same amount of time Pattex needs to glue: one second.
ScriptInEnglish
(Another advert)ANN: Wood in a second.(Another advert)ANN: Ceramics in a second.(Another advert)ANN: Metal in a second.(Another advert)ANN: Anything in a second.(Another advert)ANN: Pattex. Glues in a second.
ScriptInOriginalLanguage
(Eine weitere Anzeige)ANN: Holz in einer Sekunde.(Eine weitere Anzeige)ANN: Keramik in einer Sekunde.(Eine weitere Anzeige)ANN: Oder Metall in einer Sekunde.(Eine weitere Anzeige)ANN: Alles in einer Sekunde.(Eine weitere Anzeige)ANN: Pattex. Braucht nur eine Sekunde.
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