Film Craft > Production
JOAN CREATIVE, New York / FITBIT A GOOGLE COMPANY / 2022
Overview
Credits
Write a short summary of what happens in the film.
Marc Rebillet – international DJ, beat maker, and inspiring Internet voice – encourages people to listen to their bodies and feel their power with Fitbit. He mixes an original track using sounds of the human body as instrumentals. As he creates the song in a home studio throughout the film, unconventional people and influencers who redefine fitness culture take to screen. A male pole dancer executes a wild move. A plus-size Hijabi creator breaks the surfer stereotype. A TikTok comedian calms down his alter ego. An arcade duo battle it out on Dance Dance Revolution. A Malaysian world-champion, hijab-wearing wrestler takes down her opponent. An older woman pushes her weight-lifting limits. Two girls get intimate on a dusky beach. Towards the end, Marc reaches his music-mixing peak and reminds people everywhere of their inner power, brought out by Fitbit.
Cultural / Context information for the jury
Marc Rebillet has recently made a name for himself in music, social media, and Internet culture. Known for his wild livestream DJ sets and daily social media mantras, he helps people feel more powerful and optimistic on a daily basis. The film mimics one of his popular YouTube, TikTok, and Instagram livestreams, where he makes music and uplifts people in real-time. Other cast members speak to culture as well – such as Leah Vernon, a plus-size Hijabi model, speaker, educator, and creator known for trying new things. The film shows only her second time out on the water surfing. Nor Diana, also a key influencer in the campaign, is the world’s first hijab-wearing pro wrestler from Malaysia. TikTok comedian Petey is filmed similarly to his native social content, where he comedically interacts with other versions of himself. The entire film aims to speak to a global and Internet culture.
Tell the jury about the creation of the original music track.
Marc Rebillet created this original track for the campaign, inspired by sounds and activities of the body to directly link it to the benefits of the Fitbit product.
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