We crafted a music video-like film built from our core track. “They're not brave like you, they're too scared to do // Anything that's different, anything that's new” snarl the lyrics as our character smashes an office to bits - accomplished with nearly fully practical effects.

Our hero was cast as a young Asian woman - a choice near and dear to many members of our agency team who said they saw themselves in this work for the first time.

We targeted people with messages at the moments they would be thinking about quitting, infiltrating work days at every touch point, from the elevator ride up to the office to the cafes and restaurants where they got coffee and lunch, to urinals at popular bars in downtown office areas. The message is clear: stop working for someone else’s dreams so you can start a business and Own What’s Yours.

2022 was a year like no other for America’s employees. Mass tech layoffs disrupted lives. . The Great Resignation had given way to Quiet Quitting, a symptom of an uninspired workforce. And the stress of the pandemic made people question how they spent their time – and why it was being spent working on someone else’s dream.

ZenBusiness saw their moment to speak to culture, and was ready to show another path forward. ZenBusiness is a tech platform that helps anybody launch, run, and grow their own business. During this unique moment in history, it was uniquely positioned to help people exit the rat race of working for somebody else so they can create a business they’re actually passionate about and start to love what they do.

We found the track first, and the script was built off it. From the rebellious beat to the specific lyrics, the song feels crafted to infectiously share ZenBusiness’s mission of going out on your own.

LYRICS:

Woke up this morning, I feel so fucking important

I looked in the mirror, I'm different, I finally made a decision

All the rejected that lost a lack of respect in

Themselves 'cause people get hectic

They hurt you and make you feel helpless

They're not brave like you, they're too scared to do

Anything that's different, anything that's new

I don't need lessons, I do what I want, it's refreshing

As soon as you taste independence, you start living life in the present

Hey there, how you been?

I'm that voice in your head, and I know you been aching

When you find me, let me in

This power’s yours for the taking.