In a city somewhere, strange things are happening. Instead of running the streets, some cars are floating through the sky hanging from hot-air balloons. They have different shapes according to the destinations of their journeys: the schoolbus balloon has the shape of a pile of books; a newlywed couple’s car is kept mid-air by a wedding cake-shaped one, etc.

Finally, we are at a Q8 gas station: we see a car ready to leave after refueling, but instead of proceeding on the street it gently takes off, lifted by a balloon with the Q8 logo.

The speaker explains: state-of-the-art service stations, contactless payment, next-gen fuels. Whatever your destination, a stop at Q8 makes your journey lighter.

In Italy, communication around gas stations chains is not an easy task. The competition contest lacks diversity and consumers can hardly find any valid reason to prefer a gas company over the others for their refueling. On these grounds, what can a company like Q8 promise to its target?

Our idea was to value the pitstop moment itself: stopping at Q8’s is a pause that lets you refuel not just your car, but yourself. It’s a “personal refueling”.

Q8 can hold this positioning since it has in its pipeline a number of transformations aimed at improving the overall refueling experience: state-of-the-art service stations, contactless payment, next-gen fuels.

For all these reasons we can say that A STOP AT Q8 MAKES YOUR JOURNEY LIGHTER.