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GERMAN SHEPHERD

HAVAS MILAN, Milan / GAROFALO / 2022

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Overview

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Overview

Write a short summary of what happens in the radio or audio work.

For the vast majority of Italians, cooking their meals is a daily routine. But when you deal with routines, it’s easy to get distracted and lose focus.

That is exactly what the radios are all about: you can hear what happens inside the heads of some Italians when they get distracted while cooking.

A seemingly endless stream of consciousness about the most random topics, inner thoughts and silly mental associations that can lead cooks to neglect the proper cooking times.

Luckily for them, there is Garofalo, a pasta brand that can sustain overextended cooking without losing the proper “al dente” texture and bite feeling.

Translation. Provide a full English translation of any audio.

SFX: cooking noises in the background; boiling water.

VO (we hear an echo; it’s an inner monologue):

“Mhh...what am I doing this afternoon?

If I had a dog I could go to the park.

A nice, cool dog...

Like a Border Collie, or a Labrador...

No, a German Shepherd!

...

German... Shepherd.

German.

Wait a second: if a German shepherd is not born in Germany, is it still German?

I mean, if it's born in France, what is it then? A French shepherd?

Or it becomes a French-German shepherd?

And then, "shepherd"...

I don't have any sheep.

Do I have to get sheep to have a shepherd dog?

And if not, it's no longer a shepherd dog?

But I don't want any sheep.

They have strange eyes, with that little bar in the middle....

And if a shepherd dog is a companion dog...

...then, it's not a shepherd.

It's a… companion…yes, a companion!

Well, frankly I don't know if I'd want a French-German companion.

But I could call him Jean-Klaus...

And then should I say “Jean-Klaus Assis!”, or “Jean-Klaus, Sitzen!”?

Oh well...”

You easily get distracted while cooking.

No need to worry with Pasta Garofalo. Always “al dente”.

Cultural / Context information for the jury

Italian cuisine has many rules, but one of them is the most important: always cook your pasta “al dente”.

“Al dente” is Italian for "to the tooth" and it means there should be a slight bite to your noodle.

Well cooked pasta must have a tiny amount of resistance when you bite into it, otherwise noodles get too soft, losing all their texture and turning to mush.

To achieve this result, is important to check frequently your pasta while it is boiling or buy high quality pasta, that thanks to its properties stays “al dente” for longer, forgiving overcooking mistakes made by distracted cooks.

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