Radio and Audio > Radio & Audio: Sectors

METAVERSE

HAVAS MILAN, Milan / GAROFALO / 2022

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Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

For the vast majority of Italians, cooking their meals is a daily routine. But when you deal with routines, it’s easy to get distracted and lose focus.

That is exactly what the radios are all about: you can hear what happens inside the heads of some Italians when they get distracted while cooking.

A seemingly endless stream of consciousness about the most random topics, inner thoughts and silly mental associations that can lead cooks to neglect the proper cooking times.

Luckily for them, there is Garofalo, a pasta brand that can sustain overextended cooking without losing the proper “al dente” texture and bite feeling.

Translation. Provide a full English translation of any audio.

SFX: cooking noises in the background; boiling water.

VO (we hear an echo; it’s an inner monologue):

“Mmh…How annoying is the new guy at work?

Kind of a… freaking geek.

What's his name again?

Some stupid, nerdy name, like Larry. Or Lennox. Or maybe Lance.

Something with an L.

Did I already say Lennox?

(pause)

Uh, no, Francis.

Right… Frraaaaaaancisss!

What a stupid name…

"Please, Francis, explain to me again what NFTs are."

"And what about the interface differences of the VR Headsets, Francis? Hold on a sec Francis, let me take some notes."

"Oh, really? You're buying your own island in the metaverse Francis? Sooo interesting, Francis!"

(pause)

You know what, Francis? I’m gonna buy an island in the metaverse, too.

So, I can come visit and… punch your avatar.

I hate the metaverse. It's full of people like Francis.

I bet every metadish in every metarestaurant in the metaverse has metacilantro on it.

Stupid Francis...”

You easily get distracted while cooking.

No need to worry with Pasta Garofalo. Always “al dente”.

Cultural / Context information for the jury

Italian cuisine has many rules, but one of them is the most important: always cook your pasta “al dente”.

“Al dente” is Italian for "to the tooth" and it means there should be a slight bite to your noodle.

Well cooked pasta must have a tiny amount of resistance when you bite into it, otherwise noodles get too soft, losing all their texture and turning to mush.

To achieve this result, is important to check frequently your pasta while it is boiling or buy high quality pasta, that thanks to its properties stays “al dente” for longer, forgiving overcooking mistakes made by distracted cooks.

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