Brief: To showcase Motorola’s new Dext phone and its "Motoblur" technology that aggregates all your social networks.

The creative idea was to find the best friend in the UK by creating a quiz that uses all your social networks (Facebook, mySpace and Twitter) to find out how well you really know your friends.

The quiz makes the Questions relevant to the user by pulling information from several of the user’s social network sites and calculating bespoke questions.

Each user received a score and a rating published to your Facebook and Twitter feeds, challenging your mates to do one better.