The app throws you in three emergency situations in which users assume the role of someone walking past and are forced to make immediate decisions on whether to help and what to do next. The immersive experience lasts up to 12 minutes, and users must perform each stage of CPR, from tilting the victim's head by dragging or swiping, to shaking their iPad up and down to get their heart started again.

After the release of Lifesaver, copies were distributed to every school in the UK by the Resuscitation Council and the app has been downloaded more than 80,000 times.

Since it's launch Lifesaver received support and recognition not only from The Resuscitation Council, but also from NHS, The Hearth Foundation, St John Ambulance and more. The app was featured in mainstream and industry media, ranging from The Huffington Post and Daily Express to Creativity and Shots, and received positive endorsement by users across social media channels.

Most importantly, in recent tests at South Bristol Community Hospital in England, confidence in doing CPR rose from 3.7 out of 10 before playing Lifesaver to 7.4 out of 10 after it. And all those who played it said it made them more likely, or much more likely, to attempt CPR in a real emergency.

Each year in the UK an estimated 60,000 people have an out-of-hospital cardiac arrest. Sadly, less than ten per cent of them survive.

CPR education can improve significantly cardiac arrest survival rates, nevertheless the training for these skills has changed very little since the 1970's.

To improve cardiac arrest survival rates, we teamed up with the Resuscitation Council UK to create a tool that not only teaches CPR, but prepares users for the urgency of real life medical emergency. Tool that can make a real difference within local communities; from Secondary schooling right through to further education.

The solution is a mobile app, available for free both on iOS & Android.We fused interactive gameplay and live action footage to transform tablets and smartphones into vital training aids and used technology to provide unique and effective way to give someone the skills to save a life.