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SIMPLE MACHINES

UNIT 9, London / MUSEUM OF SCIENCE & INDUSTRY / 2010

Awards:

Shortlisted Cannes Lions
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Overview

Translation

As part of the overall content strategy of msichicago.org, the Museum is developing new programmes to create and deliver interactive content to teach our audience(s) about a very specific topic. Our objectives for this project was to teach children physics in a fun and engaging way.

We created Twitch, the reluctant hero of the site - Help him construct machines out of a wide variety of objects and learn principles of Physics on the way. We blend intuitive interaction, realtime physics simulations and storytelling to create an experience that will make you love physics, and love Twitch.

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