Patrón Tequila wanted to demonstrate that when masterfully combined, a few simple elements can create perfection. Inspired by the traditional, handcrafted Patrón process that involves three natural elements (blue agave, the purest water, and the volcanic rock used to grind the agave leaves), this piece of branded content creates a parallel with three pure voices, singing a cappella. The brand partnered with iconic Grammy-award winning producer-composer Andres “Dre” Levin to create a modern, bilingual, a capella version of the classic Latin-American song "Gracias a la Vida.” Just like those natural elements from Jalisco, the raw voices of Jessie Reyez, Amber Mark, and Fousheé come together in beautiful harmony.