Film > TV / Cinema Film: Sectors
MULLENLOWE U.S. , Los Angeles / CORONA / 2022
Overview
Credits
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Don’t we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would?
In this year’s first iteration of Corona’s 'La Vida Más Fina' campaign Snoop isn’t just preaching his fine life wisdom, he’s sharing it. So, he’s brought in his friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap.
Cultural / Context information for the jury
Two years ago, Corona launched La Vida Más Fina campaign to help people feel, laugh, and inspire them to find the good in life. This next chapter introduces a new character who represents the part of us that struggles to relax and enjoy. Enter Andy Samberg, paired with Corona ambassador Snoop Dogg, a rap icon who epitomizes chill. Together they remind us that despite all the distractions and chaos in today’s world, most of us know the finest life is all about the simplest things.
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