In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.