Mumbai has 1675 vehicles/km. In this fast-paced city, every motorist is in a tearing hurry. Resulting in traffic jams and indiscipline. Like excessive honking. In fact, vehicle owners fit extra loud horns than standard to navigate through teeming traffic. But law enforcement couldn’t enforce enough, with just 1293 people booked in the last 10 years. Their awareness campaigns like “No Honking Day”, “HornVrat” and “Horn Not OK Please” as well as the efforts of the environmental NGO, the Awaaz Foundation, couldn’t cut through to their audience. In the last decade, while vehicles on the road have increased, so has honking – 18 million times/hour.

70% of noise pollution on roads still happens due to indiscriminate honking. Affecting citizens’ physical and mental health. After many attempts to curb it, the Mumbai Police sought a solution that did what fines couldn’t – generate instant results and maximum awareness.