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LEO BURNETT DETROIT, Troy / GENERAL MOTORS / 2014
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Re-launch the new Chevy Silverado, one of the biggest marketing efforts in GM history. The kind of person who owns a Silverado has certain core values: inner strength, patience, respect for traditions, love. Their truck lets them execute those values in their lives. The story about the bond between a woman, her horse and the truck that takes them everywhere together.
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