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LEO BURNETT DETROIT, Troy / GENERAL MOTORS / 2014
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A man is driving a truck along a road just as the sun rises. In the passenger seat is a woman with extremely short hair. As the dawn’s light hits her face, she smiles, her eyes tear up, and she reaches for the man. They clasp hands. As supers come up, we realize she has recently undergone chemotherapy and she is on the road to recovery. A man, his wife who experience a recent scare, and a celebration of cancer survival and the journey ahead.
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